Four short days in Moab
After David's move out to Aliso for work at Medsphere, he needed to head back to Salt Lake to collect his car and the last of his belongings. Rather than drive back through 3 states alone, he invited me along -- enticing me with a few days in Moab over St. Patrick's Day weekend. He had gotten us invited to stay with a college buddy at his place in Moab. It was a beautiful location and his friends were welcoming and anxious to show off their town and the surrounding landscape (I can see why). Moab is a pretty cool town and his friends went out of their way to show me a good time.

David was signed up for a half marathon on St. Patty's Day morning and kept trying to convince me to run it -- while I was perfectly willing to drink the traditional pint of Guinness for breakfast, I wasn't interested in running on the street in a pack of other runners. After his friends helped start the race, they were kind enough to show me a nice 4-5 mile trail run (pictured here) in the canyons -- this was a great run (with a view!) and much preferred to the terrain that David was on...
We left early Sunday morning and angled our trip back through as many National and State parks as we could -- clearly there's much more to see in Utah. Hol and I will definitely have to travel back this way... I must have taken over 300 pictures today alone.

Posted by ben at
11:00 PM
When branding goes bad
As some of you may know, I own an old, but special (to a few) BMW. I've owned the car for quite a few years now and it still makes me grin (especially over 4500 RPM!). Well, since purchasing the car, I've joined the BMW car club of America and a special interest group dedicated to my very specific model. This group is made up of members from across the globe (from Australia to Thailand, Sweden to Brazil) and over 1000 members. Maybe that doesn't seem like a big number, but when you consider that there were only 12000 of these cars produced (ending production in 1995), it's not too bad.
Some years ago I volunteered to take over the Frequently Asked Questions list from a friend in Australia. Since that time, the FAQ has grown to over 300 questions, a car registry, related articles archive and more. This FAQ has been produced by the group at large w/ a few dedicated editors coalescing the varied responses into useful answers and categories and publishing them.
In October of 2006, I was sent a letter by BMW GMBH (the German company) telling me I was using their brand name inappropriately. I responded with details of our special interest group and exactly what we were about (i.e. not for profit, big promoters of the BMW brand, providing a service to the enthusiast community, etc.).
After two weeks and no response, I sent another email asking if they had received my response. I received a prompt reply that helped me understand the issue -- they included a screen capture of the website from the time of their original email. It was for a different, non-BMW related website hosted on the same server. Apparently they had grabbed this capture during a server upgrade and the web server software was still being setup. In a response dated the same day (10/30/06), I explained what had happened and reiterated my not-for-profit/BMW enthusiast intentions.
No response. Time passed and I assumed that BMW had reviewed my emails and the website and ruled that in fact, our FAQ site was a positive addition to the BMW brand. It seemed obvious to me and anyone I spoke to about the situation.
Apparently not -- today I received another email from the same attorney:
from: Aimee Gessner
to: Ben Mehling
date: Mar 5, 2007 7:48 AM
subject: AW: bmwmpower.info
====
Dear Ben,
I refer to our previous email correspondence.
Please be informed that it is our company policy to reserve the use of our trademarks on BMW official sites only. This is to ensure that there is no confusion in the mind of the public with respect to the source, sponsorship or affiliation of any web site being run by third parties, including enthusiast sites.
Therefore, we kindly ask you to remove the BMW Logo from your web site, as well as the imagery and text "Ohne Kompromisse" being used on bmwmpower.info, bmwe34m5.com and your other sites. Please confirm once this is done.
Please also note that we also reserve the right to object in the future to the use of any domain names that contain our trademarks, depending on any objectionable content (for example, a change from primarily a non-commercial enthusiast site to a site that is primarily commercial in nature.)
Thank you for your understanding.
Regards,
Aimee Gessner
After four plus months of nothing, they've decided that displaying the BMW logo and a common German phrase on a tiny enthusiast website is eating away at their brand AND causing confusion for consumers (please note, the very first line of every page on the site reads: "A non-profit site for enthusiasts, by enthusiasts. No affiliation with BMW GMBH.").
I've spent hours upon hours promoting their brand. I've recommended their products to countless people. I've gotten family members to purchase BMWs. When I look at purchasing my next car, the first place I look is at BMW's product brochure.
I am sure that it won't last, but at this moment I feel like selling my car and never purchasing or recommending a BMW again.

Posted by ben at
10:49 PM